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Shaan Puri21 September 2023

7 Semi-Controversial Rules For Success - Shaan Puri - #683

5Frameworks
15Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster

People think they learn from failure, but usually learn the wrong lesson

Puri challenges the cliche that failure teaches you. Press people on what they actually learned and the answer rarely comes. Worse, people often extract the wrong lesson, so he argues for a decision system: write down what you thought and why, then assess it later.

  • Ask what someone learned from a failure and the answer is rarely on the tip of the tongue
  • The better question is not did you learn, but did you learn the right thing
  • His intern doubled down on a wild stock bet and learned 'I'm a genius,' the wrong lesson
  • Memory of our own past thoughts, especially when wrong, is deeply unreliable
  • Judgment improves faster with a written before-and-after decision journal

Do you think he learned the right lesson out of that?

Shaan Puri

Judgment and decision making is probably the most important skill you can hone over time.

Shaan Puri
#failure#decision-making#learning#journaling

Hot Take· 4

Hot Take

Hard work is overrated; what you work on matters far more

Puri's headline controversial opinion: hard work is only the fourth or fifth most important ingredient in success. What you work on and who you work with dominate. Hard work lets you win the game you are playing but cannot save you if you chose the wrong game.

  • Project selection is the single most critical decision, above effort
  • Ranking: what you work on, then who you work with, then hard work
  • Nobody works harder than restaurant staff, yet the janitor is not driving a Bentley
  • Hard work is a threshold to clear, not a dial to max out from 40 to 90 hours
  • College forces a one-second major choice, then a lifetime of grinding it

Hard work will let you win the game that you're playing, but it doesn't help you if you chose the wrong game.

Shaan Puri

I consider myself to be frankly somewhat lazy, but very happy and successful.

Shaan Puri
#success#career#leverage#hard-work
Hot Take

Cynics get to be right; optimists get to be rich

In Silicon Valley the cynic is technically correct that eight of ten things fail, but sits on the sideline for the two that work. One way to retrain a pessimistic brain is to enter a game where optimism is rewarded, so the environment rewires your default.

  • Cynics are right eight out of ten times and miss the two that matter
  • Optimists capture the rare, asymmetric winners
  • Environments that reward optimism retrain your default disposition
  • Cynicism is the opposite of enthusiasm and a form of existential sour grapes
  • The cynicism safety blanket: expect the worst and never be disappointed

The cynics get to be right, and the optimists get to be rich.

Shaan Puri

If you presume that things are going to be terrible, you can never be disappointed by the world.

Chris Williamson
#optimism#cynicism#silicon-valley#mindset
Hot Take

The best podcasters are vibe architects, not information indexes

Williamson describes evolving from wanting to be Blinkist for his guest to realizing the best podcasters architect a vibe and let listeners marinate in it. Meandering feels naturalistic because it mirrors how people actually talk, and constraining a conversation makes everyone feel the constraint.

  • Early on he tried to ruthlessly index every actionable insight from a guest
  • The best podcasters architect a vibe rather than maximize takeaways
  • Rogan's willingness to meander mirrors real conversation among friends
  • Constrained conversations feel forced; everyone senses the notes and the agenda
  • The listicle format keeps things snappy while still allowing whimsy between items

The best podcasters are just vibe architects. They architect the vibe.

Chris Williamson
#podcasting#conversation#content#creativity
Hot Take

Being a billionaire is a stupid goal; pick a better game

Puri argues chasing a billion is a poor goal because billionaires give most of it away, proving it is not that valuable beyond a point. Past financial freedom the checkpoints spread out and shrink. The better question is which abundances, time, youth, fun, generosity, are worth dedicating a life to.

  • Billionaires donate 99% of it but would never donate extra health or time
  • Real money checkpoints are getting out of debt and reaching financial freedom
  • The gap between $50M and $500M is renting versus owning the jet, not much else
  • Choose which abundance to win: time, youth, fun, and generosity
  • The best guiding question Puri found: who is having the most fun in their career

What I admire and appreciate the most is somebody who picks the right game to play.

Shaan Puri

It's like somebody whose volume knob is stuck on seven. They don't even know that there's eight, nine, and ten.

Shaan Puri
#money#goals#wealth#fun

Explainer· 4

Explainer

Why the hard work myth persists: virtue signaling and credit assignment

Puri argues hard work stays a pervasive myth because it is virtue signaling and the most equitable story to tell. People bury the uncontrollable contributors to success, birthplace, genetics, luck, and credit the one thing that sounds chosen and earned: effort.

  • Much of success is out of your control: where you were born, your genetics, luck
  • People hide those factors because they feel unearned and invite the 'privileged' charge
  • When we win we credit ourselves; when we lose we blame the economy, weather, or luck
  • Crediting effort is the most equitable story that pisses off the fewest people
  • Sometimes a few short, simple decisions separate success from failure

When I win, it's because I'm great. When I lose, it's bad luck.

Shaan Puri
#psychology#success#attribution#luck
Explainer

Public metrics vs hidden metrics: why enthusiasm goes uninvested

Williamson shares George Mack's idea that life has public metrics like money and hidden metrics like peace of mind. People sacrifice the hidden ones because no dashboard tracks them. Enthusiasm is a hidden metric whose returns go unseen, so nobody thinks to work on raising it.

  • Public metrics like money are tracked; hidden metrics like peace of mind are not
  • People trade away peace of mind because there is no dashboard for it
  • Enthusiasm is a hidden metric with unseen returns
  • People will learn Spanish to tick a box but never work on their baseline enthusiasm
  • Puri prefers to quietly exploit this arbitrage rather than fix it for everyone

People will happily sacrifice their peace of mind in order to achieve money because there's no dashboard that tracks your peace of mind.

Chris Williamson
#metrics#peace-of-mind#enthusiasm#self-awareness
Explainer

Play with time: shrink the horizon to create, expand it to decide

Puri treats time as a variable you manipulate. Shrink the horizon, what is the best I can do in 45 minutes, to boost focus and creativity or depressurize a hard call. Expand it, how would I act if I were thinking 20 years out, to build goodwill and make better long-term choices.

  • Time-box short to force the brain, an answering machine, to produce answers fast
  • A better question yields a better answer; shrinking time sharpens the prompt
  • Expand the horizon to justify goodwill moves that pay off over many future deals
  • A mentor won lifelong deals by texting 'whatever you think is fair is fine with me'
  • Depressurize commitments by choosing a two-year window instead of forever

I actually don't care about this deal. What I care about is doing deals with you for the next 20 years.

Shaan Puri
#time#decision-making#productivity#long-term-thinking
Explainer

Goals and anti-goals: how Joe Rogan wins without the traps

Puri holds up Joe Rogan as someone who hits his goals while dodging the anti-goals, the traps you fall into while achieving a goal. Rogan turned hobbies into work without the touring, censorship, and content-treadmill grind that ruin the same jobs for others.

  • Anti-goals are the traps you can fall into while pursuing your goal
  • Rogan commentates the UFC without Dana White's 200 days on the road
  • He does comedy without touring 250 days a year or self-censoring
  • He became the top podcaster without the audience-begging content treadmill
  • A consultant dad made $1M a year but traveled through his daughter's whole childhood and lost her

He kind of hits the goals, but also what you call the anti-goals, which are basically the traps you could fall into while achieving your…

Shaan Puri
#goals#lifestyle-design#career#trade-offs

Story· 1

Story

Die with Zero: some experiences are only worth it at the right age

Puri retells Bill Perkins' backpacking story: the friend who quit to travel Europe at 22 had life-changing experiences, while the cautious one waited until 33, when hostels are not the same. Certain experiences have maximal impact only in their season, so match adventures to your health and youth.

  • Health, wealth, and time are the three factors you balance across a life
  • Backpacking hostels hit differently at 22 than at 33
  • There is a season when specific experiences deliver maximal impact
  • A wealthy friend banks anticipation for luxury trains he can enjoy at 70, when wake-surfing is out
  • Waiting for the responsible moment can quietly cost you the experience entirely

There's a time, a season of life where you should do certain things, and those things have maximal impact during those seasons.

Shaan Puri
#die-with-zero#life-stages#experiences#time

Tool· 2

Tool

Worry time: schedule your worrying into a single weekly slot

Puri's high-strung friend Sam beats low ambient stress by scheduling worry. He only worries about money, say, on Sundays from 11am to noon, makes any adjustments, and declares himself good until next week. Boxing the worry into a slot frees the rest of the week to function clearly.

  • Chronic low-level non-specific stress gets you nowhere
  • Assign a specific recurring time to worry about a specific topic
  • During the slot, assess and make adjustments, then close it
  • Knowing the worry has a scheduled home lets the mind release it otherwise
  • A related version: schedule a commitment and stop re-questioning it daily

I don't worry about money except for Sundays from 11 a.m. to noon. And that's my time.

Shaan Puri
#anxiety#time-management#productivity#mental-health
Tool

The good shit sticks: Tim Ferriss's low-effort memory system

Williamson shares Tim Ferriss's memorization idea: forget the perfectly organized second-brain Evernote setup. If something stands out enough that you cannot help screenshotting it, recording it, or dropping it in a group chat, it sticks. If you tuned out, it was not for you, and that is fine.

  • You do not need a fully root-foldered external-brain system to retain ideas
  • If it grabs you enough to share, it will stick without effort
  • If your mind wandered during it, it simply was not for you
  • 'Cynics get to be right, optimists get to be rich' stuck instantly and permanently
  • Pairs with explore-exploit: expose yourself to enough ideas to select the good ones

If you listen to something and it stands out to you, and you can't not send a screenshot of it to someone... The good shit…

Chris Williamson
#memory#learning#note-taking#tim-ferriss

Takeaway· 3

Takeaway

True but not useful: pick the stories that serve you

Puri keeps a category of things that are maybe true but not useful. Even if determinism and the myth of the self-made man are literally true, they are disempowering, so he discards them. Once you accept life runs on stories anyway, choose the ones that get you the outcomes and feelings you want.

  • A claim can be true and still irrelevant to what you are deciding
  • The self-made-man critique may be a literal truth but a figurative falsehood
  • Disempowering beliefs make you leave value on the table
  • Self-deception can be justified when it is adaptive
  • It is all stories, so pick the ones that serve you

It might be a literal truth, but a figurative falsehood, in that it's not adaptive to believe, even if it's true.

Chris Williamson

Once you realize that it's all just stories anyways, pick the ones that serve you.

Shaan Puri
#mindset#beliefs#free-will#self-deception
Takeaway

Services beat experiences beat things: the chef and assistant unlock

Puri extends the experiences-over-things wisdom one step: services beat both. He hired a full-time assistant for the cost of a couple of purses and a private chef for less than a luxury car, buying back time, health, and taste that a scratched purse in a closet never delivers.

  • Experiences beat things, but services beat experiences
  • An assistant costing a couple of purses improves life far more than a purse in a closet
  • A private chef bought time, health, and taste for less than a luxury car
  • He avoided Instagram cars in favor of high-leverage services
  • Bitterness toward others' wealth is often disguised as 'I wouldn't want that anyway'

I always say services are even better than experiences.

Shaan Puri
#money#leverage#delegation#spending
Takeaway

The Costco sampling mindset: turn envy into curiosity

Caught being defensive about a friend's palace and moat-pool, Puri got called out and reframed exposure to wealth as walking through Costco sampling lifestyles. Instead of 'I don't have this so I feel bad,' the frame becomes 'I get to try this cheaply and learn whether I even want it.'

  • Bitterness often masquerades as 'that's stupid, I wouldn't want it'
  • A trusted friend named the defensive tone as disguised envy
  • Reframe exposure to others' lifestyles as free sampling at Costco
  • Each sample teaches whether you want it, want it remixed, or not at all
  • Agree in advance to receive a friend's blunt feedback as a gift

What if this was Costco and you got to walk around and you're sampling a bunch of things of a lifestyle to figure out which…

Shaan Puri
#mindset#envy#feedback#self-awareness