Why We Pay for Sports, Concerts, and Restaurants
Steven Kotler argues that much of modern culture and economy revolves around flow—not just as a personal experience, but as a shared, sought-after state. We pay to witness or participate in flow, whether at concerts, sports events, or restaurants, because it's intrinsically rewarding.
- People pay to see others in flow: athletes, actors, chefs, musicians.
- Live music, especially EDM, is a pure flow experience due to its rhythm and communal energy.
- An estimated 1/16 of the global economy is spent on altered states like flow.
- This 'altered state economy' is likely underestimated by a factor of 10.
“You're actually paying money to see people in flow. If you go to the movies, you're watching actors in flow. You go to a restaurant,…”