India's Internet Boom Is the Most Underestimated Trend
Balaji argues that the fact that a billion Indians have come online with cheap internet is one of the most underappreciated global shifts. This will reshape culture, content creation, and the global economy.
- A billion Indians are now online with some of the cheapest internet.
- By 2030, most English speakers online may be Indian.
- This enables direct peer-to-peer connection without state gatekeepers.
- Global creators should prepare to appeal to Indian audiences.
“A billion Indians have gotten online... nobody's budgeting for it, nobody's preparing you for this.”