Personal Training Is Becoming a Luxury Again
Shallow believes the era of mediocre personal training is ending. As consumers get smarter and competition grows, only trainers with deep knowledge, strong branding, and effective client retention will survive.
- Personal training is returning to a luxury service.
- Trainers must offer more than just workouts—pain relief, performance, and quality of life.
- CPD and continuous learning are essential to stay relevant.
- Busy trainers risk stagnation if they stop learning.
“there's no room in the market now for mediocrity”