More Clicks Don't Mean Better Journalism
Orchard debunks the idea that high-traffic content reflects quality. Instead, the economic model of free online news incentivizes clickbait over in-depth reporting, undermining serious journalism.
- Online news is monetized through clicks and targeted advertising.
- Publishing long, well-researched pieces is less profitable than churning out viral content.
- This system rewards sensationalism and discourages thoughtful storytelling.
“The sensible thing to do is to bang out a couple of hundred words of nonsense... and pump it out 20 or 30 times a…”