Dating App Algorithms Are Not That Smart
Despite marketing claims, many dating app algorithms are built by small teams with limited data. They often rely on basic preferences and user behavior, filtering out potential matches before users even see them. The real goal isn't to find love—it's to keep users engaged and swiping.
- Many algorithms are created by small teams with minimal academic input.
- Apps pre-select and deselect matches based on superficial data like photo likes.
- Users never see people outside their 'type,' limiting serendipity.
- The business model rewards prolonged use, not long-term relationships.
“Sometimes it's like three ex-students... who read five articles and made a really simple algorithm.”
“The agenda of a dating app is not to bring you a girlfriend... it's to keep you in the app.”