Why Victoria's Secret Brought Sexy Back
Murray critiques the brand's previous shift away from traditional models and praises its return to using attractive models. He argues that commercial success depends on appealing visuals, not ideological messaging.
- Victoria's Secret experimented with diverse models, including plus-size and trans individuals.
- The brand reverted to using conventionally attractive models to boost sales.
- Murray believes advertising should prioritize visual appeal over social messaging.
- He mocks the idea that inclusivity in modeling drives sales.
“Stick sexy guys on stuff and stick sexy girls on stuff and you can sell merchandise.”