Social Media's Wealth Highlight Reel Is Literally Not Real
Ramsey contrasts old television advertising with the subtler and more powerful influence of social media. Curated family, home, and lifestyle images create a virtual facade that the intellect may recognise as false while the psyche still uses it to justify spending.
- More advertising exposure was associated with more overspending in the example Ramsey cites
- Social influence is subtler than conventional advertising
- People publish highlight reels rather than representative lives
- The psyche can respond to a facade even when the intellect recognises it
- Comparison can turn into purchases
“it's all this highlight reel. It's not real.”
“Your intellect knows that, but your psyche buys it anyway.”