Going deep and narrow beats vanity metrics
Chris argues that objective measures of success — Instagram followers, book sales, money — sound great but don't create impact the way a single deep, narrow story does. Real resonance comes from depth, not reach.
- Follower counts and sales don't equal genuine impact
- A deep, narrow single narrative outperforms broad metrics
- Impact with people is about human fundamentals, not numbers
“objective measures of success... that doesn't impact in the same way as going very, very deep and narrow”