The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
8 frameworks
CHAOS and LAPS
Sharpen four fundamentals and run weekly sales laps to hit your first 10k a month
Extremeness Aversion (Decoy Pricing)
Add a premium option nobody buys to make your target option look like the sensible middle
Demand and Supply Tension Pricing
Raise prices by making scarcity visible and positioning for the niche or luxury buyer
The Contrepreneur Formula
Spot the identical sales script get-rich-quick gurus run on stage
Channel Your Inner Mentalist
Win people over by translating your offer into the benefit they actually care about
Purchase-Limit Scarcity
Cap how many a customer can buy and the deal reads as too good to miss
Explain-as-Process, Not Ethos
Describe your service as a sequence of steps, not a set of values, to win buy-in
Reverse-Engineer Your Own Buying Triggers
Study what actually makes you buy, then build your own marketing around that same trigger.